I think I may have upset some people at CyberTrust and Cisco …….
I reckon if you come up with a press release like the one below, you’re open to “questions” and comments. Awesome I was given the chance to comment. I wish I could do it more often!
I also reckon if you want the press to talk about you, try a bit harder to make it look like a public service announcement instead of a blatant product push.
Cybertrust and Cisco Combine Expertise to Deliver PCI Solution for RetailCombination of Retail Infrastructure and Professional Services Empower Retailers to Achieve Ongoing Compliance with PCI Data Security StandardSydney—January 17, 2007—Cybertrust®, the global information security specialist, and Cisco®, the worldwide leader in networking that transforms how people connect, communicate and collaborate, today announced their collaboration in developing solutions to assist retailers in achieving compliance with the PCI Data Security Standard. Part of the Cisco PCI Solution for Retail, a set of recommended and audited network architectures that can be tailored for each retailer’s specific store footprint and application needs, Cybertrust has provided its PCI subject matter expertise to validate that the Cisco solutions are optimised for PCI compliance. The Cisco PCI Solution architectures provide guidelines that help retailers manage the complexities associated with the PCI Data Security Standard.Retailers taking advantage of the Cisco Secure Store program not only have the benefits of a customised solution pre-defined to the specific PCI requirements and needs, but also can directly tap into Cybertrust PCI expertise for services needs around the program. The Cisco Secure Store Program is comprised of both the PCI Solution for Retail and the Digital Video Surveillance solution. Specifically, Cybertrust is providing its extensive retail industry experience to help retailers identify and overcome obstacles to achieving compliance with the PCI Data Security Standard. Services may include PCI pre- and post-audit assessments and vulnerability scans to assess gaps and non-compliant areas; PCI audit services for PCI certification; design and implementation services; and incident response and forensics analysis in the event of a suspected security breach.“Retailers of all sizes are challenged to demonstrate ongoing compliance with the PCI Data Security Standard. Compliance requires not only the right infrastructure, but also the people, policies and processes that will adapt to the evolving security threat environment,” said Kerry Bailey, Cybertrust senior vice president, global services. “Cybertrust is proud to work with Cisco to provide comprehensive PCI solutions that assist retailers in meeting PCI compliance requirements.”The Cisco Secure Store Program empowers retailers to protect brand image and assets by meeting and maintaining data compliance and regulatory requirements. Retailers of all sizes are provided with a long-term strategy for data security that protects customer, employee and operational data, helps ensure the safety and security of customers through human and automated video surveillance, and reduces retail shrink through improved loss prevention capabilities.Cybertrust is a premiere provider of global PCI compliance services, and is an approved assessor for American Express, MasterCard, Visa and other major credit card issuers. For more information about Cybertrust Payment Card Industry Data Security Standard expertise, please visit http://www.cybertrust.com/solutions/compliance_governance/pci_compliance.
###About CybertrustCybertrust is the global information security specialist, delivering services that secure critical data, protect identities and help customers demonstrate ongoing compliance. Headquartered in Herndon, Virginia, United States with more than 30 offices around the globe, Cybertrust is one of the world’s largest providers of information security and a global market leader in managed security services. For more information, visit www.cybertrust.com.© Cybertrust 2007. All Rights Reserved.Cybertrust is a registered trademark of Cybertrust Holdings, Inc. and/or its affiliates. Cisco is a registered trademark of Cisco Systems, Inc. All other trademarks are property of their respective owners.